Postcard Installation on Fragmented Consciousness
Visual saturation leads to a fragmented consciousness and mind, affecting one’s value systems.
Awareness of the consciousness brings a break in the hypnotic state that one is living in, and makes one question their goals, conscience and morals. The more the world is pulled into the spectacle, the more alienated they become from themselves and the society around them, and the more they lose touch with their value systems and purpose. In a world, where one is addicted to various different spectacles, and moves blindly from one spectacle to another, enabling one’s thinking, and awareness of one’s consciousness and authentic self has become sacred. This project defines consciousness through a psychological and neuroscience direction, which looks at the three parts of the consciousness- the conscious, subconscious and unconscious, and the left and right hemisphere of the brain.
The spectacular world has created spectacles, that knew no end. The society moved as robots, in a motionless monogamy, with a lack of freedom and even promoted self-denial. The world moved from thinking to blindly consuming. It moved from being to appearing, which was a one- dimensional appearance, and one lost parts of who they are along the way. It moved from reality to a distorted reality, that was not theirs to hold but theirs to consume. One has lost sense of their true purpose and goals, and chase the ‘ideal’ dreams. This shift also brought a shift in one’s morals, goals, conscience and values.
The installation is a representation of the ‘spectacular society’ and insights gained from people on the various visual saturation, symbolising the different value systems affected by the spectacle. It is a form of communication, communicating the ‘spectacular world’ in relation to the consciousness, addressed to the different parts of the fragmented brain.
This video, 'Fragmented Consciousness' looks at insights and dialogues said by the people highlighting their values and fragmented consciousness. This video was compiled and insights were gained when various campaigns and experiments were done with different groups of people in relation with visual saturation.
50 handmade postcards, made from the insights gathered through the campaigns and experiments.
The insights gathered from the campaigns and experiments are categorised into 5 core values- Empathy, Reasoning, Patience, Memory and Attention (based on the parts of the brain affected by visual saturation).
The postcards were illustrated to set the context, the text were insights from the fragmented mind (direct dialogues said by people) and the back consists of a fact that highlights why that particular insight is fragmenting the mind with an address to the different parts of the brain, as the fragmented mind does not work in totality.
The installation is a form of data visualisation of all 5 values determined by the number of insights/postcards per value. It is also a representation of the fragmented consciousness and mind of the 'spectacular society'.
'Generation I Don't Care' is a book that compiles all the postcards, which can be distributed for communication and raising awareness of the fragmented consciousness and mind.
This is a process documentation book, documenting the entire process of the project over the span of 6 months.
